About us

Rococo is an 18^th –century artistic movement, which is best known for its average-grade and unique designs. Inspired by this artistic style, the brand’s designer decided to share her passion towards art after being graduated from a renowned European design school.

With experiences in fashion industry for years, Rococo’s designer has helped the brand form its own style—being unique, simple and natural.  

The very first Rococo boutique was open in Hong Kong in the spring of 1996. At that time, there were not many options for trendy attires. What could be found most was those mundane clothing from mass production chain stores. Rococo was therefore established in order to bring to the market a novel understanding of fashion.

Our vision and value

Each Rococo product embodies uncompromising and exceptional quality. From choosing the very piece of right fabric to cutting and sewing the garment, the art director of the brand participates into the whole process, which reflects the value of our designing team—being impeccable and looking for excellence.   

With great emphasis on quality, in 2008, Rococo was selected as one of the Quality Tourism Services (QTS) Scheme- accredited shops by the Hong Kong Tourism Board.

ROCOCO believes “Quality over Quantity”.

We strive for perfection in designs, fabric selection and services. In the meantime, our price policy aims to satisfy more and more customers’ desire to fashion and beauty.

Being stylish but not exaggerated, each of ROCOCO’s collection reflects the newest fashion trend but never fails to maintain its unique, simple and natural style, which is greatly adored by its customers.

ROCOCO never compromises its quality nor blindly follows the fashion trend. The serious and exacting process of making clothes preserves its style, which is lovingly referred as the ‘ROCOCO Style’ in modern times.

Prospect and development

In 2006, ROCOCO introduced its first children’s collection. The collection is started because of love- the love the founder and customers towards their daughters.

Up till now, ROCOCO has opened more than 10 shops in the city center of Hong Kong. The décor of every ROCOCO boutique reflects a taste of the harmonious mingle of modern and classic.

With growing popularity in mainland China, ROCOCO opened its first shop in Shanghai in September 2013, Rococo style has officially entered the mainland market since.