Rococo is an 18th-century artistic movement, best known for its avant-garde and unique designs. Inspired by this artistic style, the brand’s designer decided to share her passion for art after graduating from a renowned European design school.

With years of experience in the fashion industry, Rococo’s designer has helped the brand form its own style—unique, simple, and natural.
 

The very first Rococo boutique opened in Hong Kong in the spring of 1996. At that time, there were not many options for trendy attire. Most available clothing came from mundane, mass-produced chain stores. Rococo was established to bring a novel understanding of fashion to the market.

Our vision and value

Each Rococo product embodies uncompromising and exceptional quality. From choosing the right piece of fabric to cutting and sewing the garment, the brand's art director participates in the entire process, reflecting the values of our design team—impeccability and excellence.
 

With a great emphasis on quality, Rococo was selected as one of the Quality Tourism Services (QTS) Scheme-accredited shops by the Hong Kong Tourism Board in 2008.
 

ROCOCO believes in “Quality over Quantity.” We strive for perfection in designs, fabric selection, and services. Meanwhile, our pricing policy aims to satisfy more and more customers' desires for fashion and beauty.
 

Stylish but not exaggerated, each of ROCOCO’s collections reflects the newest fashion trends while maintaining its unique, simple, and natural style, which is greatly adored by our customers.
 

ROCOCO never compromises on quality nor blindly follows fashion trends. The meticulous process of making clothes preserves its style, which is lovingly referred to as the ‘ROCOCO Style’ in modern times.

Prospect and development

In 2006, ROCOCO introduced its first children’s collection, driven by the love the founder and customers have for their daughters.
 

As of now, ROCOCO has opened more than 10 shops in the city center of Hong Kong. The décor of every ROCOCO boutique reflects a harmonious blend of modern and classic styles.
 

With growing popularity in mainland China, ROCOCO opened its first shop in Shanghai in September 2013. Since then, the Rococo style has officially entered the mainland market.